Museum of Glass
Brand & Identity Design
Overview
The Museum of Glass rebrand centered around developing a new visual identity for a real glass museum in Tacoma, Washington. The project required comprehensive research about the museum's current audience, competitors, visual style, and needs.
The rebrand includes the development of a brand standard, including logomark and lock-ups, primary and secondary color palettes, typographic styles, and graphic and visual language. Other deliverables include museum brochures, product, merchandise, and wayfinding design.
Collaborators
Krona Xiao
designer
Justin Reed
designer
Eden Balog
designer
Packaging & Merchandise
Exhibit Brochures
Wayfinding
A Guiding Brand Identity
Our brand identity embodies the whimsical nature of glass art with colors and illustrations directly inspired by these works, influencing our design implementation.
Special Thanks
Special thanks to Thomas Wilder, the Global Principal of Wolf Olins, for dedicating his time, sharing valuable insights, and providing art direction that contributed to the development of this project.